While sitting at my desk today, pondering what to put in the next post, who should walk in for a meeting but none other than Mona from this years Apprentice.
So i got to thinking about the Business of Fitness. When I started out I was a lowly Gym Instructor. I'd been through a year of fairly tough college studies, exams and essays and now, apparently, I was only worth minimum wage. Of course it rankled a bit as I thought "why didn't I just save myself a year and get a job at Tesco for the same rate".
Obviously, those thoughts are long gone as I am very grateful for my Health & Fitness education. Even if I never earn another penny from the industry, I will always have the knowledge to train correctly and keep myself in shape. But what of the bosses that were paying such low wages to qualified professionals?
I was warned before embarking on my Health & Fitness career that I would struggle to make the big bucks and to a certain extent I do agree. It seems that unless your name is Mr Bannatyne or Mr Whelan, there isn't too much floating around. I think there is always room for innovation, in any industry and there is always money to be made.
My personal opinion of Bannatynes and JJB health clubs is that they are very clinical, mass produced cattle markets. They get as many members in as possible and then clear up the muck after them. When I go to the gym I always use a local, smaller gym. I feel that the staff care more about the customers and I like the atmosphere much more.
As a small-time entrepreneur I look up to the likes of Duncan Bannatyne, Dave Whelan and of course Sir Alan Sugar. Unfortunately I feel that none of them could open a gym that would be perceived as having a "good vibe", with happy staff, happy customers and a nice atmosphere.
So, to answer the question, "how can I get rich from the Fitness Industry?", there are plenty of ways but how many of them would you enjoy doing?
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